Experience matters

Claremont’s core team is based at our office on Clerkenwell Green in London, working with a network of Associates and partner agencies in a range of flavours suitable for every occasion.

Please take a look at our work for examples of previous Claremont campaigns and a client list.  For more information please visit our individual profiles on Linkedin or contact us for in-depth case studies.

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Ben Caspersz – Managing Director

A few years ago, Ben realised that the dawn of digital communications has changed everything. The way we communicate and engage with one another has been transformed. The way we live is transforming. 

In 2008,  Ben founded Claremont as a direct response to the convergence of PR and digital communications.   


Ben has been an advisor to big brands, government, charities, start-ups, social enterprises, membership organisations and the NHS, and has headed up award-winning campaigns in some of London’s top communications agencies.

Ben has created innovative campaigns for non-profit brands like Oxfam and 5 A DAY and has specialist expertise in engaging niche audiences such as national policy makers, FTSE 100 CEOs, C2DE mums, dads, South Asians, prisoners and a whole lot more.

In his younger days Ben used to be a deejay playing chunky techno and Brazilian drum & bass, although these days is more in to creating mixes for breastfeeding mums… but that’s another story.

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Simon Booth-Lucking – Director

Simon’s career began with a brief foray into the early world of interactive TV, producing interactive games and services. Since then Simon has become an expert in all things digital.

Simon specialises in digital strategy, user experience and social media and has in-depth knowledge of the digital industry and associated trends in society, politics and economics.

Simon has worked as a producer for the BBC and as a specialist consultant to a wide range of clients including NHS Trusts, the Home Office, Coca Cola, NSPCC, Emap, JISC Collections, Breakthrough Breast Cancer, Reed Business Information and various SMEs.



Simon has a particular passion for finding elegant solutions to complex problems, and is currently working on a widget for generating witty endings to sentences (currently in beta).

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Ana Gardner – Consultant

Ana has managed a multitude of campaigns for not-for-profit organisations, including the Department of Health, Royal College of Nursing, National Childbirth Trust, Alzheimer’s Research Trust and HMRC.
 
Ana is an expert in media relations and has extensive experience of communicating with niche audiences. During her time working both in top London communications agencies and in-house, Ana has worked with a diverse range of people including prisoners and former drug users, celebrities, NHS chief executives, MPs and national broadcasters.

For someone who is a self-confessed health and wellbeing fanatic, Ana has a surprisingly in-depth knowledge of rioja and real ale.

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Giles Field – Associate

Giles has vast experience of Government communications, working at the Department of Employment, the DTI, as Chief Press Officer at the Department for Education and most recently as Head of Media Relations at the Training and Development Agency for Schools. 


Giles has advised Cabinet ministers and Chief Executives on reputation management. He created and ran the Department for Education’s first ever strategic stakeholder engagement operation, bringing together the National Union of Students, Universities UK and the Government on a joint campaign. 


He has also run successful multi-channel campaigns on tuition fees, the New Deal and an award-winning PR campaign for teacher recruitment. 


Giles has created podcasts for a music blog, and his eclectic mix tapes are legendary among friends and family.